Book snapshot

The book "The Permanent and Temporary Events Industry" is a specialized educational reference that sheds light on the evolution of events from their earliest origins throughout history to their modern form as a comprehensive industry with economic, political, and strategic dimensions. The book explores the role of events in ancient and modern civilizations, and how they have transformed from social and cultural practices into influential tools for shaping national image, achieving national goals, and enhancing soft power. It also provides a professional explanation of the components of the events industry, planning and implementation mechanisms, operating models, and their impact on economic development, investment, and tourism. The author focuses on modern transformations in event management, particularly models of government withdrawal from direct operation and empowering the private sector to be the primary driver of the industry, while governments maintain a regulatory and supervisory role. This is considered a global trend that promotes sustainability and increases efficiency. The book is authored by Hamoud Al-Dajani, and it combines historical grounding, strategic analysis, and practical application, to serve as a knowledge guide for those interested and decision-makers in the events industry.